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Last updated on February 6, 2023
5 min read

Audiences has been renamed to Web Analytics. Speed Insights remains as a separate product that allows you to track app performance.

Select your framework below to view instructions on using the Vercel Web Analytics in your project.

To start tracking visitors and page views with Web Analytics, use the following steps:

On the Vercel dashboard, select your Project and then click the Analytics tab and click Enable from the dialog.

Note: Enabling Web Analytics will add new routes (scoped at /_vercel/insights/*) after your next deployment.

Using the package manager of your choice, add the @vercel/analytics package to your project:

pnpm i @vercel/analytics

The Analytics component is a wrapper around the tracking script, offering more seamless integration with Next.js.

If you are using the pages directory, add the following component to your main app file:

pages/_app.tsx
import type { AppProps } from 'next/app';
import { Analytics } from '@vercel/analytics/react';
 
function MyApp({ Component, pageProps }: AppProps) {
  return (
    <>
      <Component {...pageProps} />
      <Analytics />
    </>
  );
}
 
export default MyApp;

You can deploy your app to Vercel's global Edge Network by running the following command from your terminal:

vercel deploy

Once your app is deployed, it's ready to begin tracking visitors and page views.

Learn more about how Vercel supports privacy and data compliance standards with Vercel Web Analytics.